Enhance your looks with V Natures

There is no force more powerful than a woman who is determined to rise. A lot of challenges dot a woman’s path to success, but many have taken on the mantle to power through them all and succeed against all odds.

Like any top-notch entrepreneur, the journey of Vishnu Priya, founder and CEO, V Natures Beauty co. has been full of ups and downs.

The challenges, however, never deterred her. Instead she chose to take them in their stride and make them. V Natures is one of the top-selling brands in the country – within three years of launch.

She is always passionate towards makeover and creating stunning looks. After using the beauty products and apprehensive about the aftereffects, which drove her towards chemical free products. Her dream of becoming her own boss and the idea of handmade chemical free skincare routine came in line in March 2018. Red wine kit – a luxurious exfoliator is her signature product, which became instant hits.

Not just beauty and skincare, founder Vishnu Priya’s vision has always been to promote the Indian herbal heritage to every corner of the country. V Natures products – through a network of franchise ventures and direct product distributors today – reach foreign countries. V Natures has become a favourite brand for many celebrities.

In a recent conversation with Twell Magazine, Vishnu Priya talks about how beauty has evolved over the years, changing consumer preferences, skincare and haircare trends, and clean beauty. She said, “To me, beauty is all about being comfortable in your skin. The most beautiful thing about a person is confidence, and a person who is comfortable in their skin exudes confidence like no one else.”

Her formulations are developed based on herbs, flowers, fruit extracts, essential oils, and precious minerals and gems. Within 3 years she was able to spread her hands into all skin care products from head to toe, from women to babies. With hard work and conviction, they have expanded the worldwide to retail, wholesale and rebranding to worldwide.

It uses highly recommended organic Ecocert approved ingredients to create a range of gels, emulsions, creams, oils, toners and packs.

Repeated customers, orders across the globe, and satisfied customers are the key to her success. Her husband P Nithyanath is her big strength, he always stood behind her in all her crucial times. Before she created her iconic makeup products she was a professor and HOD – Costume design & Fashion Department for 6 years.

She has received many awards and accolades in 2020-2021 for her contribution to the field of beauty industry. She is also taking online classes in order to encourage new budders/ entrepreneurs in the beauty field. More than 500 students have been trained from her and started their own career in last one year.

V Natures at its flagship stores in New Delhi, Noida, Bengaluru, Pune, and Mumbai.

Interviewed and narrated by

Sindhu B Mangalawedha

Chief Journalist, TWELL Magazine

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